What Is A Responsive Website Design?
There are currently many devices designed to access the network. It’s very important to create visually appealing digital experiences that are compatible with many operating systems, browsers and devices. It cannot be denied that it is good to serve recipients with multiple devices. Expands the audience, improves SEO and reduces the time spent on personalization. In 2010, Eric Schmidt, then CEO of Google, announced that Google prioritizes digital design. Five years later, the Google Mobilegeddon algorithm update had a great impact on search results. The update was aimed at improving the ranking and organic visibility of mobile pages. Switching to flexible website design is easier than ever.
Meet Responsive Web Design
When new gadgets appeared on the market, web designers faced the challenge of creating multiple versions of websites for new screens and browsers. This will burden programmers who cannot be forced to generate many custom products for each new device and each new user category at an affordable price. The answer was flexible web design. Essentially, the goal is to make the web site usable in the entire device environment.
Responsive web designs use, among others, cascading style sheets (CSS) to create designs that can be expanded and reduced without compromising user convenience. Responsive Web Design also attempts to create adaptive web products that recognize user preferences and settings. Many say that the responsive website design has challenged the community of developers to rethink the digital design. Old HTML versions, the original scripting language gave the web color and ease of use, were too restrictive and insufficient to fully adapt to the new digital world.
The four basic requirements for responsive web design are explained below:
1. Adaptation to Different Screens
Websites are increasingly responsible for smooth adaptation between desktop and mobile phone screens. Responsive Web Design contains smooth design strategies with CSS so that websites can be adapted to small and large devices. For tablets and mobile phones, websites must be easily adaptable to a horizontal and vertical orientation, while remaining user-friendly. However, using strategies of responsive web design on various screens is not limited to adjusting the size. Of course, a screen of a small smartphone would be overloaded with overwhelming options. Flexible web design adapts not only to the resolution and size of the screen but also to the functionality of the device.
2. Flexible Photos
The image resolution is a problem for web designers. If the images are too large, they slow down the site significantly. If the images are too small, the poor quality will be visible on large screens. Flexible web design uses the creative elements of CSS design to limit both the use of images required to create visually attractive layouts, and the adjustment of images to different screen resolutions without increasing the loading time.
3. Ease of Use
Nowadays, good website usability requires adaptation to devise functions. For example, you can access the site using the touch screen and mouse. Do not assume that touch screen users will browse your digital product on their mobile phone. Desktop monitors are increasingly using touch screen technology. The responsive design of the website includes a user interface to ensure ease of use. Ease of use must always take into account availability. Not all users can read small texts on small screens. Not all users can hear or see. Ease of use also takes into account the difficulties of target audience segments when trying to use media on different devices.
Over time, the incompatibility of browsers and devices with Internet technologies has improved. We can increasingly rely on various operating systems and browsers to read code and tags in a similar way. However, incompatibility between settings, systems, and preferences remains a challenge. To reach the widest possible audience, you must ensure that your network products run on different versions of operating systems and browser applications.
In addition, compatibility issues are not limited to online products. Developers of mobile applications and tablets are also responsible for creating versions that can work in various operating systems, limitations, application memory and devices. If your team is not up to date with responsive design or you are considering choosing a new web design partner, make sure that they are competent to design responsive experiences!